Media Guidelines

Screenshots, promotional images and a gameplay video are what players see of your game before they play it. You upload them on your game's Media tab in the Y8 Developer Portal, and Y8 reviews each one before it goes live.

Everything you upload must come from your game: its own gameplay, characters and artwork. Leave out advertisements, website addresses, social media handles, store badges and anything from another game.

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What to upload

Each image slot needs at least one image before you can submit your game for review.

Slot	Size	Aspect ratio	Max file size	Up to
Standard Screenshot	760 × 570 px	4:3	2 MB	6 images
Widescreen Screenshot	1280 × 720 px	16:9	5 MB	6 images
Landscape Promo	1920 × 1080 px	16:9	5 MB	3 images
Portrait Promo	1080 × 1920 px	9:16	5 MB	3 images
Game Card Promo	760 × 570 px	4:3	2 MB	3 images

Images are JPG or PNG, at exactly the size shown: the portal turns away any other size. Y8 makes the smaller versions it needs from your upload, so you only provide the one size.

How Y8 uses them

Standard screenshots are your game's thumbnail in game lists and search results. When you upload several, Y8 shows them in turn, measures which one players click most, and then keeps that one. A few different screenshots give it more to choose from.

Widescreen screenshots and promotional images are for wider desktop layouts, mobile, and Y8's discovery and recommendation sections. Not all of those places use them yet; uploading them now means your game is ready as they arrive.

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Screenshots

Show actual gameplay, and what players will really see in your game. Good screenshots show different, interesting parts of it:

• core gameplay and action moments;
• different levels or environments;
• important mechanics;
• characters, vehicles or enemies;
• an interesting challenge or situation.

Keep them sharp and easy to read at a small size. Avoid:

• main menus, title screens, loading or splash screens;
• website addresses, advertisements, promotional banners or store badges;
• large borders or empty space;
• edits that make the game look different from what it is;
• content from another game.

Accepted

Clear gameplay showing the player and the environment.

An interesting action moment from the game.

Gameplay showing another level or mechanic.

Not accepted

A main menu or title screen instead of gameplay.

Advertisements, website addresses or other promotion.

Misleading content, or a screenshot from another game.

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Promotional images

Promotional images show what your game is about: its content, style and key features. Good ones include:

• characters, vehicles, enemies or important objects;
• environments or recognisable locations;
• action that represents the gameplay;
• artwork made from your game's own assets;
• your game's logo or title, as part of the picture.

A logo or title on its own isn't enough: the image has to show the game too.

Promotional images are shown at many sizes across Y8, so keep characters, logos and other important elements away from the edges. Avoid:

• just the title or logo on a plain background;
• large amounts of text;
• website addresses, social media handles or advertisements;
• App Store or Google Play badges, prices or discounts;
• temporary messages such as events or sales;
• generic artwork, or imagery suggesting features the game doesn't have.

Accepted

Characters or vehicles from the game, with its logo.

Strong key artwork made from the game's own assets.

Clean artwork in the game's visual style.

Not accepted

Only the game's logo or title on a plain background.

Large text, website addresses or store badges.

Generic or unrelated artwork that doesn't show the game.

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Gameplay video

Coming to the Media tab

Gameplay video uploads aren't open on the Media tab yet. Until they are, Y8 prepares your game's preview video.

The gameplay video becomes the short preview players see when they hover over your game. Y8 makes the previews from it, in 4:3 and 16:9, so you only upload one video.

Video	Size	Format	Max file size
Gameplay video	16:9, at least 1280 × 720 px	MP4 or MOV	50 MB
Your own 4:3 clip (optional)	exactly 960 × 720 px	MP4 or MOV	50 MB

Previews use the first 20 seconds, so start with gameplay straight away.

The 4:3 preview is cropped from the middle of your 16:9 video. If that cuts off the action, for example because important parts sit near the left or right edge, upload your own 4:3 clip and Y8 uses it instead.

Good videos show real gameplay from the first second, show how the game looks and plays, and work as a short loop. Avoid:

• long intros, or developer and publisher logos before gameplay;
• loading screens, or most of the video spent in menus;
• website addresses, social media handles, advertisements or store promotion;
• large black borders;
• footage from another game, or edits that misrepresent the gameplay.

Accepted

Gameplay visible from the very start.

Clear gameplay that shows the game's mechanics.

An interesting, representative gameplay moment.

Not accepted

Long intros or logo sequences before gameplay.

Menus, loading screens or other non-gameplay content.

Advertisements, website addresses or other promotion.

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Review

When you request a review, Y8 checks each new image on its own:

• An approved image goes live with your game.
• A returned image comes back with the reason. Upload a fixed version and remove the returned one. One returned screenshot doesn't hold up the others.
• If every image in a slot is returned, the game can't be approved until that slot has an image Y8 can use.

While your game is in review, its Media tab is locked. You can upload or remove images again once the review is done.

Y8 may resize, crop, compress or re-encode what you upload so it works well everywhere on the site.